Privacy Policy of Serene Pulse Wellness Studio

Effective Date: 15 May 2026

1. Introduction and Company Information

This Privacy Policy explains how Serene Pulse Wellness Studio ("we", "us", or "our") collects, uses, discloses, stores, and protects personal data in connection with our wellness-studio services, including class bookings, memberships, consultations, workshops, events, retail purchases, website interactions, and customer support.

We are committed to handling personal data in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA") and other applicable laws in Singapore.

Data Controller / Organisation: Serene Pulse Wellness Studio
Address: 18 Orchard Road, #05-12, Singapore 238887
Email: [email protected]
Phone: +65 6824 7391

2. Data Collection and Processing

We may collect and process the following categories of personal data, depending on your interactions with us:

• Identification and contact information: name, email address, phone number, billing address, mailing address, emergency contact details.
• Account and booking information: membership details, class registrations, appointment history, attendance records, preferences, and communication history.
• Payment information: payment method details, transaction records, invoices, and payment confirmations. We generally do not store full card details where payment is processed by third-party payment providers.
• Health and wellness-related information: information you choose to provide regarding injuries, medical conditions, allergies, pregnancy status, fitness level, wellness goals, or other information relevant to safe participation in our services.
• Technical and usage data: IP address, browser type, device information, cookies, log data, and website interaction data.
• Marketing and communication preferences: subscription choices, consent records, and responses to promotional messages.
• Images and recordings: photographs or videos taken during classes, events, or studio activities, where permitted or consented to.

We generally collect personal data directly from you, including when you complete forms, make bookings, communicate with us, subscribe to updates, or use our website and services. We may also receive personal data from third parties such as payment processors, booking platforms, or referral partners, where permitted by law.

3. Purpose of Data Processing

We process personal data for the following purposes:

• to provide wellness-studio services, including class bookings, memberships, consultations, and event participation;
• to manage customer accounts, registrations, attendance, and payments;
• to communicate with you about appointments, schedule changes, service updates, and customer support;
• to assess suitability for certain activities and to help ensure safe participation in our services;
• to personalise your experience and understand service preferences;
• to send marketing communications, promotions, newsletters, and offers, where permitted and/or consented to;
• to maintain records, administer our business, and perform internal reporting and analytics;
• to detect, prevent, and investigate fraud, misuse, security incidents, or other unlawful activity;
• to comply with legal, regulatory, tax, accounting, and audit obligations;
• to enforce our terms, policies, and contractual rights; and
• to improve our website, services, and customer experience.

4. Legal Basis for Processing

Where applicable under the PDPA and other relevant laws, we process personal data based on one or more of the following grounds:

• Consent: where you have given consent for a specific purpose, including marketing communications and the collection of certain wellness-related information.
• Contractual necessity: where processing is necessary to provide services you have requested, such as bookings, memberships, consultations, and payments.
• Legitimate interests: where processing is necessary for our legitimate business interests, provided these do not override your rights and interests, such as service improvement, security, fraud prevention, and internal administration.
• Legal obligation: where processing is required to comply with applicable laws, regulations, court orders, or lawful requests from authorities.
• Vital interests: in limited circumstances, where processing is necessary to protect your or another person’s vital interests, such as in an emergency.

Where we rely on consent, you may withdraw it at any time, subject to legal or contractual restrictions and reasonable notice requirements.

5. Data Sharing and Third Parties

We do not sell your personal data. We may disclose personal data to the following categories of recipients where necessary and lawful:

• Service providers: booking systems, payment processors, cloud hosting providers, email/SMS platforms, IT support, analytics providers, and customer relationship management tools;
• Professional advisers: lawyers, auditors, accountants, insurers, and consultants;
• Business partners: instructors, trainers, event collaborators, and referral partners, where relevant to the services you use;
• Authorities and regulators: government agencies, law enforcement, courts, and other bodies where disclosure is required or permitted by law;
• Emergency contacts or medical personnel: where necessary to protect health or safety in an emergency.

We require third parties to handle personal data in a manner consistent with applicable data protection obligations and to use it only for authorised purposes.

6. Data Transfer to Third Countries

Some of our service providers may store or process personal data outside Singapore. Where personal data is transferred overseas, we will take reasonable steps to ensure that the recipient provides a standard of protection comparable to that required under Singapore law, including through contractual safeguards and due diligence where appropriate.

By using our services or providing personal data to us, you acknowledge that your data may be transferred to and processed in jurisdictions outside Singapore, subject to applicable legal requirements.

7. Storage Duration

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law, contractual obligations, dispute resolution needs, and legitimate business purposes.

In general, retention periods may include the following:

• Customer and booking records: retained for the duration of the customer relationship and for a reasonable period thereafter;
• Payment and accounting records: retained in accordance with tax, accounting, and audit requirements;
• Marketing data: retained until you unsubscribe, withdraw consent, or object where applicable;
• Health and safety-related information: retained only as long as necessary for service delivery, risk management, and legal compliance;
• CCTV or security records: retained for a limited period unless needed for investigation or legal purposes.

When personal data is no longer required, we will securely delete, anonymise, or otherwise dispose of it in accordance with our retention practices and applicable law.

8. User Rights

Subject to the PDPA and any applicable exceptions, you may have the following rights in relation to your personal data:

• Access: to request access to the personal data we hold about you and information about how it has been used or disclosed;
• Rectification: to request correction of inaccurate, incomplete, or outdated personal data;
• Erasure: to request deletion of personal data in certain circumstances, subject to legal and operational retention requirements;
• Restriction: to request that we limit certain processing activities in appropriate circumstances;
• Data portability: to request a copy of certain personal data in a structured, commonly used format where applicable and technically feasible;
• Objection: to object to certain processing, including direct marketing where applicable.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding. We will respond within a reasonable time and in accordance with applicable legal requirements.

9. Withdrawal of Consent

Where we rely on your consent to process personal data, you may withdraw that consent at any time by contacting us at [email protected] or by using any unsubscribe mechanism provided in our communications.

Please note that withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. In some cases, withdrawing consent may mean we cannot continue to provide certain services or features to you.

10. Right to Complain

If you have concerns about how we handle your personal data, we encourage you to contact us first so that we can address your concerns promptly.

You also have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) in Singapore if you believe that your personal data has been handled in a manner that does not comply with applicable law.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal data against unauthorised access, disclosure, alteration, loss, misuse, or destruction. These measures may include:

• access controls and role-based permissions;
• secure storage and encryption where appropriate;
• staff confidentiality obligations and data protection training;
• monitoring for suspicious activity and security incidents;
• regular review of systems, vendors, and security practices.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

12. Contact Information

If you have questions, requests, or concerns about this Privacy Policy or our handling of personal data, please contact:

Serene Pulse Wellness Studio
18 Orchard Road, #05-12, Singapore 238887
Email: [email protected]
Phone: +65 6824 7391

13. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or operational needs. Any updated version will be posted on our website or otherwise made available to you, and the revised policy will take effect on the date stated in the updated version.

We encourage you to review this Privacy Policy periodically to stay informed about how Serene Pulse Wellness Studio protects your personal data.